EBOOK
Price Excellence: A Road to Monetizing Innovation
Two successful automakers were each navigating similar waters in bringing
new and uncharacteristic models to their lineups.
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How is it possible that one could achieve a roaring success, while the other experienced miserable failure?
That’s the question we answer in this eBook, as we explore a fascinating lesson in how price excellence is a critical factor in achieving success in monetizing innovative products or services.
Uncover the detailed results of new research that analyzes how companies at different levels of monetization success perform key functions that contribute to their “price excellence maturity.”
Discover: