Johanna Thörnblom

  • Predictions header - Economic Trends for 2025

    2025 Predictions: Economic Trends We’re Watching 

    Key forces are set to shape the year ahead, from steady economic growth and controlled inflation to the transformative role of AI in business…

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  • The Hidden Costs of Bad Data blog header

    The Hidden Costs of Bad Data 

    Bad data might seem like a minor inconvenience, but it can cost your business more than you think. From lost revenue and operational inefficiencies…

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    Complex Not Complicated: Drive Revenue with Automated Rebates 

    Rebate programs are a powerful tool for driving growth, but their complexity can quickly overwhelm teams and create compliance risks. Chris Kennedy-Sloane, Business Consultant…

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  • Blog Header - Rebate Management Trends for 2025

    2025 Predictions: What We’re Watching in Rebate & Channel Management  

    Rebates can either be your best business friend or a time and revenue killer. That’s why we’re already looking into the rebate and channel…

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  • strategizing optimization price elasticity

    Strategizing Optimization: The Power of Price Elasticity  

    Price elasticity has long been a foundational element in B2C pricing strategies, but its application in B2B is still relatively untapped. Kamal Sabnani, Principal…

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    Best Practices for B2B Price Rebates and Incentives

    Get a comprehensive overview of common types of B2B rebates, use cases, tips for rebate utilization, and administrative challenges.

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  • Header - Price Optimization Trends for 2025

    2025 Predictions: Pricing Trends We’re Watching in the Year Ahead  

    How can fine-tuning your pricing, bolstering supply chain resilience, and leveraging cutting-edge technology help you thrive in the coming year? Let’s count the ways.…

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  • Blog Header - Pricing Report - The Price You Pay Without a Pricing Function

    The Price You Pay Without a Pricing Function

    Did you know your pricing function could be the secret weapon to driving sustainable growth and outperforming competitors? Israel Rodrigo, Business Consultant at Vendavo,…

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  • The Importance of Real-Time Data in Dynamic Pricing 

    Dynamic pricing is essential for staying competitive, and real-time data is the secret to making it work. Aneesa Needel, Senior Product Marketing Manager at…

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