October 22nd – 25th

Professional Pricing Society Fall 2024 Conference

M Resort, Las Vegas

Don’t gamble on your pricing strategy

Join us at the Professional Pricing Society Fall Conference, North America’s leading pricing idea marketplace, where new and seasoned business professionals from all industries come together for learning, training, and networking. This conference is the perfect opportunity to gain actionable insights, learn new skillsets, and earn pricing credentials.

The conference will be held in Las Vegas from October 22nd-25th, 2024. The event will feature a range of sessions on topics such as omnichannel pricing, data management, AI, monetization, innovation, and optimization, among others.

Don’t miss out on this opportunity to expand your knowledge and learn from pricing experts. Register now and explore our membership options to find out which one is right for you.

Catch up with Vendavo in Las Vegas

There are a few ways to engage with Vendavo experts at the forum. We’ll be hosting a keynote session and private dinner. Plus, you can come visit us in the exhibition hall or schedule a demo in advance!

Breakout – October 24th

Price is Right: Crafting Winning Business Cases.

“There’s no wiggle room in the budget.” “It’s all been set, let’s talk about it for next year.” How many times have you wanted to approach your pricing program upgrade but the lack of budget to implement the changes you need is a persistent block? It’s always easier said than done so let us take you through proven ways to combine data and your business’ story to secure the budget you need.

In this session, you’ll learn how to: 

  • Think like a CFO
  • Acquire and use the right data 
  • Build a budget-securing persuasive business case 

Looking for one-on-one time with a Vendavo commercial excellence expert? Come by the booth for a demo or reserve your spot now.

While presentations, roundtables, and workshops are sure to drive value and provide actionable insights, some of the most eye-opening conversations take place while sharing a meal. Save your spot to meet with us for a great time at Topgolf.

Vendavo team at the conference

Here are the faces you’ll meet at the event, they are excited to meet with you. 

Israel Rodrigo

Business Consultant

Israel is a Business Consultant at Vendavo with more than 15 years of extensive international experience in logistics, wholesale distribution and software industries. Prior to Vendavo, he worked at Deutsche Post DHL and McKesson in several strategic positions, such as controlling, customer finance, sales development, and leading profit optimization and pricing transformation. He holds a BS degree in Statistics and Economics from Universidad Carlos III de Madrid (Spain) and lives in Seattle, Washington.

Tariq Shah

Tariq Shah

Marketing Manager

Tariq Shah may be somewhat new to the Vendavo team but he brings nearly two decades of business to business leadership experience that both his clients and teammates find invaluable. He started his career recruiting other b2b sales professionals and, over the years, flexed his own winning sales skills by using technology to solve real world problems in measurable ways. His background includes time spent as a regional sales director, senior energy portfolio manager, and key account manager within manufacturing, distribution, energy, and other industries. Today, he holds numerous certifications including certified Leadership Growth Coach. Tariq is passionate about helping organizations grow through the power of price and he coaches them on how to use pricing technology to mitigate risk, retain margin, and generate revenue.

Alex Hoff

Alex Hoff

Chief Evangelist

Alex has been with Vendavo in various roles for over thirteen years, working directly with clients in manufacturing, distribution, and services, to design and build solutions that drive growth and profitability through commercial excellence.

Prior to working for Vendavo, Alex served in various product marketing and pricing roles for Fortune 500 companies in transportation, retail/consumer goods and business services. As a Certified Pricing Professional (CPP), Alex is a subject matter expert in strategic pricing and he holds an MBA with a concentration in Marketing, and a BS in Behavioral Psychology. Alex has also taught courses in marketing at the undergraduate level and served as a guest speaker at conferences focused on pricing and commercial excellence.

Alex has been with Vendavo in various roles for over thirteen years, working directly with clients in manufacturing, distribution, and services, to design and build solutions that drive growth and profitability through commercial excellence.

Prior to working for Vendavo, Alex served in various product marketing and pricing roles for Fortune 500 companies in transportation, retail/consumer goods and business services. As a Certified Pricing Professional (CPP), Alex is a subject matter expert in strategic pricing and he holds an MBA with a concentration in Marketing, and a BS in Behavioral Psychology. Alex has also taught courses in marketing at the undergraduate level and served as a guest speaker at conferences focused on pricing and commercial excellence.