Pricing Excellence Research
Get ahead in your industry with Copperberg and Vendavo’s Pricing Excellence Report and Outlook Series. This report hub is the culmination of four years of intensive research surveying the industry’s top pricing professionals, revealing the game-changers that are shaping pricing excellence.
Pricing Excellence Reports
Key Findings
Analytics, price management, understanding the concept of value, strategic thinking, and business acumen continue to be the most sought-after pricing skills. (2024)
The value-based model (28%) continues to be the top choice for organizations, but it is closely followed by cost-plus and market-based methodologies. (2024)
The top five challenges identified by respondents are competitive pressures, pricing processes, market turbulence, their own technology solutions, and customer expectations. (2024)