Denver, Colorado

Growth + Profitability Summit Fall 2022

This September, 12-13 we’re welcoming customers, futurists, pricers, sellers, and industry thought leaders to Denver to attend our annual North American Growth + Profitability Summit. If you’re ready to talk all things pricing, selling, and commercial excellence, register today. 

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Invitation from

Elliot Eisenberg, Ph.D.

Keynote Speaker

Assess and understand your
business and your goals

Validate your business case
and model your outcomes

Meet the team, make a plan,
and mobilize for success

Align on onboarding plan

Enable your team and
configure your environment

Test and deploy your solution

Adopt and grow your
commercial excellence
maturity

Measure ROI, accelerate
outcomes, and stay ahead of
the curve

Refine your strategy and
identify improvement
opportunities for growth and
profitability

What Are Your Challenges?

Challenges

  • Large complex offering portfolios
  • Complex price agreements across portfolio
  • Error prone pricing

Manual spreadsheet pricing is cutting into profitability with:

  • No reliability in data flow
  • Pricing Visualization are limited
  • Inability to iterate on pricing strategies that fit business outcomes 

There is limited understanding of perceived customer segment value because:

  • Companies lack AI to drive customer segmentation 
  • They have limited deal intelligence for negotiation 
  • They can’t create real-time pricing insights 

Make Technology a Teammate to Humanize the B2B Seller Role

Technology and human ingenuity are joining forces to improve sales strategies. Here’s why that blend is a differentiator for the companies willing to adopt it.

This report shares how to:

Boost Your Productivity:
See how AI and digital tools are freeing up time for what truly matters – engaging customers and closing deals.

Enhance Your Skills:
Learn how technology elevates salespeople’s natural talents, helping them connect better and sell more.

Achieve Better Outcomes:
Understand how integrating powerful tech can help you adapt to changing buyer needs and drive better results.

LEARN HOW VENDAVO CAN HELP YOU:

Improve Profitability

$52 Million

Annual Avg Improvement

Sell Faster

5 Minutes

To Quote Instead of Days

Increase Margins

10-30%

Avg Margin Improvement

Vendavo Team at the Conference

Here are the faces you’ll meet that are geaking out about all things pricing at the forum this year. 

Dan Cakora Headshot

Can Cakora

Business Consultant

Dan Cakora is a Business Consultant at Vendavo, and has worked in various aspects of Pricing for over 15 years. Dan started his career as a Field Economist responsible for helping to measure inflation for the federal government. Before joining the Vendavo team, Dan was a customer at a large, international B2B distributor. He has led Pricing teams, developed Pricing and Sales Enablement products, and has a passion for data visualization. Dan has an MBA from DePaul University and a BS in Economics from Purdue University.

Andy Gehle

Account Executive

Corey Schroeder

VP of Product Management

Before Corey Schroeder joined Vendavo as a VP of Product Management, he worked at Molex, a manufacturer of electronic, electrical, and fiber optic connectivity systems, for 13 years in various pricing, strategy, and commercial excellence roles.

“I have had the pleasure of working with the Vendavo Global Services Delivery team on multiple deployments across several companies. In every case, their team of dedicated pricing professionals went the extra mile to ensure the success and timely delivery of our project.”

– Rick Robinson, Head of Global Pricing

Customer Success


Vendavo’s Customer Success Team guides
you at every step, from preparation and
onboarding to value realization.

Learn More

At Vendavo, the role of the Customer Success Team is to help our customers realize value and guide them along their path to success. Our Customer Success Managers are not driven by quotas. Instead, their success is measured by your success. Customer Success Managers help you learn how to better use Vendavo solutions. They are always listening and act as your number one advocate for product enhancements and roadmap innovation.

Professional Services


The Professional Services Team works to ensure all your goals and requirements are met.

Learn More

Your goals are our goals. Together with your Customer Success Manager, the Professional Services Team ensures that we understand all your business drivers and current challenges as you onboard your solutions. With your work plan in hand, they will configure and deploy your solutions, making sure you and your teams are integral to the process.

Value Acceleration


The Value Acceleration Team helps you overcome digital transformation challenges and ensures optimal value realization with your investment in Vendavo.

Learn More

Deploying technology and onboarding your team is critical to your success, but it doesn’t end there. Our Value Acceleration team is there with you every step of the way to help you see faster and greater return on investment with Vendavo.

Your Path to Success: The Vendavo Way

We call our past-proven, future-proofed process The Vendavo Way. It has three key stages, and your customer success manager is your trusted guide every step of the way.

After initial discovery sessions, Stage 1 ends with your organization’s mutually-agreed business case in hand. Your Customer Success Manager will then help you plan and prepare to onboard your solutions.

Next, your Customer Success Manager will coordinate alignment with you for configuration and deployment of your solutions by your Professional Services Team.

Adoption is key to realizing your investment and accelerating time to value. Your Customer Success Manager is with you every step of the way, and together with our Value Acceleration Consultants, will help you envision and plan your next opportunity for faster growth and improved profitability.

Business Needs

Unlock Business Value + Growth

Realize the full potential of your business models via sales analytics + digital transformation.

Do You Know the Impact of Your Strategies?

The ability to leverage insights into profitable commercial actions will decide who wins – and loses.

It’s critical to know how your strategies affect revenue generation and growth.  But many enterprises are hamstrung by incomplete, disconnected data silos across revenue-generating processes.

What Are the Challenges?

Challenge: Limited Margin Optimization

Understanding margin drivers has become increasingly complex.
  • Lack in visibility into detailed margin per transaction
  • Unable to model deal-line profitability
  • Can’t explain changes in revenue or margins due to price, volume, or mix effects

Challenge: Lack of Customer Insights

Understanding B2B customers has become paramount in a digital economy.
  • Limited understanding of customer buying behavior
  • Lack insights into how consumers perceive value of market offerings
  • Can only differentiate market offering on price or product, instead of customer experience

Challenge: Identifiable ROI

Difficulty in pinpointing ROI through profit optimization projects.
  • Limited measurement of pricing strategy impact
  • Cannot run value impact analysis across commercial technology implementations 
  • Need a system that assesses, strategizes, and optimizes for desired outcomes. 

The Vendavo Solution

Compare analysis across product lines, sales organizations, and business units to gain insights for actionable goals

Your business model is unique and value-driven, but within a changing business environment?  Optimizing your growth + profitability through analytics has become vital to business success.
So Vendavo provides actionable insights into exactly what’s driving changes in your revenues, margins, and customer behaviors, ensuring you can track the ROI of your digital transformation.

Get Comprehensive Analysis Of
All Business Dimensions

Our profit and sales optimization solutions empower B2B organizations with real-time, data-based insights that help them unlock their growth + profitability.

Margin Bridge Analyzer

Complex Price/Volume/Mix Analysis Made Simple.

  • Measure the impact of your pricing strategy
  • Easily Build Custom Revenue and Margin Bridges
  • Analyze your Business Dimensions

Profit Analyzer

Identify margin, price and profit opportunities for any slice of business.

  • Analyze a range of business metrics
  • Visualize, collaborate, and iterate
  • Configurable dashboards

Deal Price Guidance

AI-enabled pricing for deal specific guidance directly into your quoting solution.

  • Optimized Pricing Targets
  • Intelligent Segmentation
  • Embedded Business Insights

Value Acceleration

Accelerate Profitability for Desired Outcomes

  • Drive adoptions across people, process and technology
  • Continuously realize profitable outcomes
  • Create a commercial transformation blueprint

The People

Vendavo experts are committed to helping you achieve your profitability goals by overcoming digital transformation challenges to ensure optimal value realization. Get expert guidance before, during, and after go-live to achieve your desired outcome.

The Process

Vendavo tailors your growth + profitability plan according to your desired outcomes. From rapid value assessments in the early stages of your decision process to continuous engagement for value optimization, we’re your proven resource for bottom-line results.

Our Customers Tell Our Story Best

Xylem

Learn about how Xylem, the world’s leading water technology company, enables value-based pricing for over 1 million product configurations.

Read More

Silverpoint Homes is one of the largest modular home retailers in the U.S. New modular home quotes that used to…

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