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How CFOs Drive Growth in 2025
We surveyed CFOs and finance leaders at 300 manufacturers and distributors in North America and Europe. We wanted to know what was driving their growth in 2024 and what they expect will drive growth in 2025. We will dive into the results of the report for the key findings.
How CFOs Drive Growth in 2025
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Meet the Experts
Mitch Lee
Profit Prophet, Vendavo
Mitchell D Lee got his start as an Engineer. He shifted from Project Engineering, building things, to Plant Engineer, to learn about the production side of the business. That’s when he began writing equations around price, value and quality and fell in love with pricing. He’s been doing pricing related stuff since 1991. That’s right, this guy has more than 3 decades of pricing experience working for companies like Orica and BASF. He believes deeply that pricing must involve profitability management and that pricers have an expansive leadership opportunity.
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Jason Bletz
VP, Implemenations, Vendavo
Jason Bletz is co-founder of Market Medium, specializing in Channel Revenue Management, and Management Consulting. He has 25 years experience in Manufacturing and Distribution Industries and Trade Promotions Management/Claims Management and 20 years experience in IT. As an accomplished Implementer and Project Manager, Jason provides expert advice enabling clients to get optimal value from their investment in Oracle solutions. He has several published papers to his credit.
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