Clurra Goodwin

  • What is a Segment?

    What the Heck is a Segment?

    And what’s a smarter price-setting approach than traditional segmentation?

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  • Revenue Roundtable Mergers Pricing

    Revenue Roundtable Video Podcast: Mergers & Acquisitions & Pricing, Oh My!

    How do pricing teams deal with a merger or acquisition?

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  • Selling Below Cost

    Selling below Cost: Does It Ever Make Sense?

    Here’s why it’s rarely, if ever, a sound pricing practice.

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  • Vendavo a “Leader” in 2021 IDC MarketScape for Price Optimization Applications

    See how we earned this eminent position (again!) in this prestigious report.

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  • Revenue Management Versus Profit Management 

    How they compare, and why they’re relevant to different products and sectors.

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  • Revenue Roundtable Video Podcast: The Relative Unimportance of Price Elasticity in B2B

    Why one particular concern may not be as relevant as some may think.

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  • Big Tech Companies Shift to Making Semiconductors In-house – Vendvao VP of Business Consulting Weighs In

    “The chip business has long been cyclical,” Blaney argued. “In which case, one could argue that TSMC’s dominance may be relatively short-lived and regulators…

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  • Alex Hoff Vendavo Executive Headshot

    A Hitchhiker’s Guide to AI that Actually Works for Business by Vendavo SVP Alex Hoff

    In this special guest feature, Alex Hoff, Senior VP of Product Management & Marketing at Vendavo, believes that if you want an AI or…

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  • Revenue Roundtable CTS

    Revenue Roundtable: Combating Supply Chain Disruption & Cost-to-Serve Impacts

    Israel Rodrigo offers insights on mitigating CTS effects to preserve margins.

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