Tom Cowen

  • Growth Profitability Summit 2022 Denver

    Growth + Profitability Summit 2022 in Denver

    In September 2022, Vendavo welcomed speakers, customers, and industry thought leaders to Denver to share their unique perspectives on pricing, selling, and commercial excellence…

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  • 9 More Tips Recession Proofing

    9 More Tips for Recession Proofing Your Business

    Experts agree a recession is looming. Here are tips for finding the right mix of people, process, and technology to become more agile and…

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  • Complex B2B Structures

    How to Navigate Complex B2B Structures as a Pricer 

    There’s no lack of complexity in B2B organizations. In this article, Kalle Aerikkala, Business Consultant at Vendavo, unpacks how you can navigate B2B complexity…

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  • 9 Tips for Recession Proofing Your Business

    9 Tips for Recession Proofing Your Business

    Prepare your organization for a recession by transforming your mindset, culture, and behaviors. Consider these tips.

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  • Organizational Glue Around Pricing

    Creating Organizational Glue Around Pricing with Margin Bridge Analysis 

    Kalle Aerikkala illustrates how Margin Bridge Analysis can help create organizational glue around pricing.

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  • How to Organize the Pricing Function

    How to Organize Your Pricing Function for Optimal Efficiency 

    What is the role of pricing in your organization? Does pricing act as an expert resource or a center of excellence? Is the pricing…

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  • Solving Complexity with Pricing Technology

    The Advantages of Managing Complexity by Investing in Pricing Technology

    Complexity is compounding around us. Key to managing this complexity is by investing in pricing technology. Stephan Liozu, Ph.D. highlights the benefits.

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  • 5 Key Insights from Fall 2022 GPS

    5 Key Insights from Vendavo’s Fall Growth + Profitability Summit

    Lessons from a renowned bow-tie economist, a CMO’s fancy Vendavo-branded jacket, and a dynamic panel about connecting pricing with the C-suite are just a…

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  • Vendavo Strengthens Commitment to Czechia with New Office in Prague

    Vendavo re-opens Prague office to reinforce commitment to Czech Republic and continue to attract top Czechia-based talent.

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