Molson Coors Taps into Vendavo for Streamlined Pricing Strategy
Discover how Molson Coors leverages Vendavo to accurately and efficiently set, manage, and optimize their global prices.
Highlighted Business Outcomes
Reduced Risk
Reduced risk of pricing errors and inconsistencies, leading to improved customer satisfaction and brand reputation
Greater Trust
Greater trust, credibility, and collaboration between the pricing execution team and the wider organization
Higher Efficiency
Improved pricing accuracy, efficiency, and agility to respond to ever-changing economics and market demands
The Challenge
For 200+ years, Molson Coors has been brewing the world’s most iconic and beloved beer brands. While their history is rooted in beer, today the company offers a modern beverage portfolio beyond beer including seltzers, energy drinks, whiskeys, canned cocktails, and more.
Molson Coors partners with a nationwide network of distributor partners. The pricing execution team collaborates with distributor partners and revenue management directors to operationalize Molson Coors’ pricing strategy. Vendavo helps the team accurately and efficiently set, manage, and optimize prices and related processes.
We need to make sure that we have the right people, processes, and technology to price timely and accurately. Vendavo provides a great foundation to help us serve our customers.”
Beth Weinrich
Sr. Manager of Pricing Execution
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The Solution
Molson Coors operates a complex business that makes pricing equally complex. The pricing execution team balances the intricacies of various regions and distributor partners with large amounts of pricing data and new taxes and regulations.
Molson Coors needed the right people, processes, and technology to standardize and modernize their pricing strategy. Scalability and adaptability are extremely important in any technology they invest in, because the company is always evolving and expanding its portfolio of beverages.
Vendavo centralized, modernized, and standardized our pricing processes.
AJ Miller
Pricing Systems Sr. Analyst
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The Results
Molson Coors implemented Vendavo solutions to optimize their pricing strategy. The pricing execution team is in the platform every day setting and managing prices accurately and efficiently. Vendavo is configured to the Molson Coors model, and all employees are trained to use the system to quickly make price changes based on market demands.
Vendavo has helped Molson Coors achieve consistency and efficiency in their pricing strategy, quickly and accurately price new products, and stay competitive in the market. As a result, the pricing execution team has built a high level of trust within the organization and has become the go-to department for billing issues.
Overall, Vendavo has helped Molson Coors manage an incredibly complex pricing process and saved pricers countless hours.
Our business has evolved over time. Our roots are in beer, but we’ve expanded our portfolio to include many other beverage types. Vendavo has the adaptability needed to evolve right alongside our business.
AJ Miller
Pricing Systems Sr. Analyst
About Molson Coors
Overview
For 200+ years, Molson Coors has been brewing, marketing, and selling the world’s most iconic and beloved beer brands like Coors Light, Miller Lite, Molson Canadian, Blue Moon, Leinenkugel’s, and many more. While the company’s history is rooted in beer, today Molson Coors offers a modern beverage portfolio beyond beer including seltzers, wine coolers, energy drinks, and more. Molson Coors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI, and two microbreweries, the 10th Street Brewery in Milwaukee and Blue Moon Brewing Company at Coors Field in Denver.
Fast Facts
Website: www.molsoncoors.com
Industry: Beverages
Headquarters: Chicago, IL
Region: Global
Employees: 17,700
Products used: Vendavo Pricepoint, Profit Analyzer