April 10th – 12th

EPP Manufacturing
Pricing Forum 2024

NH Collection Barcelona Constanza

Catch up with Vendavo in Barcelona

There are a few ways to engage with Vendavo experts at the forum. We’ll be hosting a keynote session, workshop session, and a private dinner. Plus, you can come visit us in the exhibition hall or schedule a demo in advance!

Keynote – April 11th

How to Master the Art of Globalisation and Digitalisation: Strategies and Tactics for Overcoming the Challenges and Seizing the Opportunities

  • Pricing professionals are faced with incredible overwhelm of information, data, requirements and competing interests across different currencies, taxes, regulations, local economies…
  • Does price elasticity exist in B2B
  • Join as we explore a few best practices we’ve learned to optimize your pricing decisions and processes in a complex and competitive environment

Looking for one-on-one time with a Vendavo commercial excellence expert? Come by the booth for a demo or reserve your spot now.

While presentations and workshops are sure to drive value and provide actionable insights, some of the most eye-opening conversations take place while sharing a meal. Vendavo is hosting a dinner on the evening of May 22, reserve your seat by sending an email to Johanna Thörnblom.

Vendavo team at the conference

Here are the faces you’ll meet at the event, they are excited to meet with you. 

Kalle Aerikkala

Business Consultant

Kalle Aerikkala has worked within the pricing and product management profession for the last 15 years, starting with Finnish technology companies supporting service and spare part pricing globally. Currently Kalle works with Vendavo as a Business Consultant, helping a broad range of customers to achieve better results through improved commercial excellence. Even after 10 years in the industry he learns something new every day, and finds the world of pricing incredibly interesting as it touches on basically every function within a company.

Sebastian Juelicher

Sr. Sales Development Representative

Sebastian works as Senior Sales Development Representative at Vendavo.

Johanna Thornblom

Johanna Thornblom

Marketing Manager

Johanna has been in the marketing field since 2010 and she has expereince from different companies and team constellations. She has experience from a wide range of areas, including field marketing, project management, event management, and partner marketing. She is results-driven and solution-oriented and always up for new challenges and projects. 

Connect with Johanna on LinkedIn