B2B SaaS and FinTech industry veteran to lead Vendavo product and technology strategy for advanced profit transformation
Denver, August 1, 2024—Vendavo, the global leader in B2B pricing, selling, and rebate solutions, today announced Sharath Dorbala’s appointment as Chief Product and Technology Officer.
Dorbala brings to Vendavo strategic vision and a distinguished tenure of success in product management and go-to-market planning. His experience includes private equity advising and investing in AI, FinTech, and payments, organizational leadership at Vindicia, and product management and strategy at Apttus/Conga, Amdocs, and other B2B SaaS and FinTech brands.
“Sharath is a highly experienced industry leader perfectly suited to elevating Vendavo products and our customers to new levels of success,” said Eric Carrasquilla, CEO, Vendavo. “He will help us articulate a clear, compelling strategic technology vision, build a robust product operating system, and deliver a world-class platform that drives greater customer success.”
Vendavo has powered profit transformations for manufacturers and distributors around the globe for 25 years. Dorbala will advance the Vendavo Growth and Profitability Suite so customers can price right, quote faster, and modernize rebate programs for profitable bottom-line growth.
“Pricing, CPQ, and rebate management solutions with AI-driven guidance have enabled our customers to see more than $50 million in average annual improvement to date,” said Dorbala. “I’m excited to launch strategy conversations with a talented team of profit professionals to elevate the success trajectory for our customers and Vendavo at a time when technology and its applications are evolving quickly.”
##
About Vendavo
Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo’s solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world’s most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.
Vendavo is headquartered in Denver, with offices in Czech Republic, India, and Sweden. For more information, please visit http://www.vendavo.com.