![](https://www.vendavo.com/wp-content/uploads/2024/07/Action-Adviser-Launch-1.png)
New SaaS solution delivers automated analysis, recommendations for manufacturers and distributors to increase revenue, margin, and profitability
Denver, July 18, 2024—To identify and execute commercial opportunities that boost growth and reduce unwanted price variation, Vendavo, the global leader in B2B pricing, selling, and rebate solutions, today announced the launch of Vendavo Action Adviser, an AI-powered analytics solution for manufacturers and distributors.
Action Adviser uses organizations’ transactional data to automate and scale best-practice analytical pathways, called playbooks, to recommend pricing and selling strategies that reduce revenue and margin leakage, resulting in increased growth and profitability. The cloud-native AI solution, with zero up-front implementation costs, identifies revenue and margin leakage sources, as well as prescriptive improvement insights that can be verified and validated by users, tracked, and measured.
“Leading management consulting firms have long shown that every company has multiple sources of revenue and margin leakage that erode growth and decrease profitability,” said Alex Hoff, Chief Product Officer at Vendavo. “The traditional approach has been to provide BI tools to business analysts and have them regularly search for these leaks. While many of our Fortune 500 clients have measured tens of millions of dollars annually in re-captured leakage, they’ve also told us that they no longer want more BI tools – they want actionable insights, delivered to their business users, in their everyday workflow solutions.”
AI-powered analytics and recommendations smooth out program and process inefficiencies and strengthen sales performance. By removing the heavy lift of data analysis, updated strategies can be scaled across sales, marketing, and finance teams to quickly take corrective actions.
“Low or negative margin products and customers, stale and ineffective prices, and excessive price variation all contribute to revenue and margin erosion,” said Hoff. “Action Adviser addresses these common circumstances with fast improvement ideas that are rooted in organizational data.”
Action Adviser integrates with other Vendavo profit transformation products including Intelligent CPQ for configure, price, quote, Vendavo Pricepoint for price optimization, and Rebate & Channel Manager for rebate management. It also integrates with disparate commercial systems like ERP, CRM, and other pricing and CPQ solutions to combine data, leverage AI-driven analytics, power predictions, and provide recommendations for revenue, margin, and profitability challenges.
Learn more about Action Adviser here.
![Vendavo Action Adviser - AI-powered growth recommendations](https://www.vendavo.com/wp-content/uploads/2024/07/Vendavo-Action-Adviser-Run-Analysis-with-Declined-Opportunities-1024x640.png)
##
About Vendavo
Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo’s solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world’s most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.
Vendavo is headquartered in Denver, with offices in Czech Republic, India, and Sweden. For more information, please visit http://www.vendavo.com.