ON-DEMAND

State of Pricing in 2024

Results from the 5th Annual Pricing Survey​

Elevate Your Pricing Game with the Latest Insights

Get ahead in your industry with Copperberg and Vendavo’s Pricing Excellence Report and Outlook 2024. The report is the culmination of four years of intensive research surveying the industry’s top pricing professionals, revealing the game-changers that are shaping pricing excellence. Download now and learn how to:

  • Optimize your team with insights into team dynamics, stability, and skillset requirements
  • Master your pricing models and leverage software with agile capabilities
  • Collaborate effectively with strategies for your pricing team and function
  • Anticipate and tackle pricing challenges in the next 12 months like competitive pressures, market turbulence, and the impact of AI

Watch Now

What you’ll learn in this webinar

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
  • The makeup of today’s best performing pricing teams.
  • Pricing strategies that are on the rise.
  • The impact on pricing today and what is coming.
Pricing Report Overview

To tackle shared challenges, management must make prompt and informed decisions. Agile, configurable business system solutions are essential for efficient strategy execution.

Mike Slavin​

It is imperative that any pricing leader be inclusive with stakeholders in their efforts.

David Anderson

The most successful pricing leaders were not only agile but were forward-looking… to envision a “new way” of doing things. ​

Elvin McLaughlin​

Additional Resources

  • 2 Ways High-Tech Manufacturers Can Manage Price Erosion to Maximize Margins and Boost Sales

    For high-tech companies, the ever-increasing speed of innovation can be a double-edged sword. The upside: introducing new tools and technologies opens up tremendous cross-sell…

    Read more

  • Aftermarket Value Outcome

    Learn how aftermarket industry trends and challenges are driving a strong case for change in the profit optimization process.

    Read more

  • 5 Key Pricing Challenges

    We all face challenges when developing commercial tactics that profitably support our carefully crafted strategies. Whether it be for Products, Channel or Value Chain…

    Read more

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.